Reacting to the launch of the ‘Fresh Ale’ concept by CMBC, the Campaign for Real Ale (CAMRA) has asked for investigations into whether the Consumer Protection from Unfair Trading Regulations have been breached.
The Campaign has written to National Trading Standards and Trading Standards Scotland asking for an investigation into the products, which use a cask handpump to serve the beer, which is kegged rather than cask conditioned.
This is the start of the ‘Handpump Hijack’ campaign to raise awareness of misleading beer dispense, and make sure that the handpump remains a signifier of cask-conditioned beer.
For full details on this campaign, please click on the link below:
